Mary Vail, MBA Publicist


"The Philanthropic Publicist (TM)"

Director of Public Relations for Surf Lifesaving del Sur.  

Responsible for all aspects of PR including creative design and website development.

Surf Lifesaving del Sur is a non-profit organization founded by career lifeguards Jimmy Canale and Laine Pepper in 2004.


  • Significantly reduce injury and drowning through the training of lifeguards and the implementation of lifesaving services, 

  • Promote public safety and awareness through education in boating and aquatic skills, 

  • Enhance coordination of public and private entities toward accident prevention and emergency response, and 

  • Create public service skills and employment for an expanding sector of youth in Mexico.